Show cattle are to the beef industry what models are to people. Some folks view them as mythical unicorns representing an unattainable, undesirable ideal. Others see them as a diverse, important representation of the cattle (or people) in our world.

Then, there’s people like us: we value the role show cattle (and models😉) play in connecting us with consumers; we respect that responsibility, and we work hard to make sure our kids have opportunity within the industry to grow as leaders for whatever their futures hold.

On that note, the rancher and two of the kids are keeping up with ranch work at home while my dad hauls the other three of us around Grand Island, Nebraska for the National Junior Hereford Show & Conference. •

We’re here for the experience! As we start on day three, I can say it’s an experience full of great people and special moments. Most people don’t understand ranch life in general, let alone this whole show business. Believe me, I get it. But please also trust me … this life–ranching, farming, exhibiting livestock–is a great way to raise kids who will go on to be leaders in a multitude of diverse industries. It’s an important life to appreciate no matter what walk of life you’re on. #WeAreRanchers #HerefordExpress